Case Study
DG Space is a co-working and managed office space based in Karachi, offering professionals, freelancers, startups, and businesses a premium environment to work, collaborate, and grow.
In a city where the co-working sector is becoming increasingly competitive, standing out requires more than just a good space — it requires a brand identity and a marketing engine that communicates the value of that space to exactly the right people.
DG Concepts handled both. From designing the physical space and producing its visual identity to running the performance campaigns that filled it with leads, DG Concepts was involved at every layer.
Co-working spaces operate on a high-ticket conversion model. Unlike e-commerce where a customer spends a few thousand rupees on impulse, a co-working membership or private office commitment involves a significant financial decision — one that requires multiple touchpoints, trust, and the right first impression.
The challenge was not just generating leads but generating the right leads — decision-makers and professionals who were genuinely evaluating a workspace solution and had the budget to commit.
DG Concepts contributed to the design and visual direction of the space itself — ensuring that DG Space projected the right aesthetic from the moment someone walked through the door.
A well-designed space is also the most powerful marketing asset a co-working brand can have, and we made sure it translated on camera.
We planned and executed professional shoots of the space — capturing the ambience, the facilities, and the atmosphere in a way that made prospective members genuinely want to be there.
In the co-working category, the creative is everything. A poorly shot space loses leads before a campaign even has a chance to work.
With compelling creative assets in hand, we built and managed targeted lead generation campaigns — reaching professionals, freelancers, startup founders, and business owners in Karachi who were actively considering or open to a co-working solution.
Audiences were segmented by profession, business interest, and behaviour to ensure budget was spent on people with both the intent and the means to convert.
Campaigns were continuously monitored and refined — improving targeting precision, testing creative formats, and driving the Cost Per Lead down while maintaining lead quality.
Given the high ticket size of the product, lead quality was prioritised over volume at every stage.
Total ad spend invested into targeted performance campaigns.
Leads generated from professionals, freelancers, startups, and businesses.
Average Cost Per Lead achieved while maintaining lead quality.
Each membership or office commitment represented a significantly high ticket size relative to the cost of acquisition.
In high-ticket service categories like co-working, a PKR 454 Cost Per Lead is only meaningful if the leads are qualified — and they were.
DG Concepts didn’t just drive volume. We built the brand, produced the creative, and ran campaigns targeted precisely at the professionals and businesses most likely to convert.
The result was over 1,200 qualified leads for a space that was designed, shot, and marketed entirely by the same team — DG Concepts.
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