Case Study
Wallcano is a wall art and frames brand offering premium decorative pieces for Pakistani homes. It didn’t exist before DG Concepts — there was no brand, no website, no product line, no identity, and no strategy.
DG Concepts conceived, built, and launched Wallcano from the ground up — handling everything from choosing frame designs and directing product shoots to structuring the financials and running performance campaigns.
In just under three months, the brand generated PKR 1.53 million in sales. This is not just a campaign success story; it’s a full brand creation story.
Building a brand from zero in Pakistan’s home décor e-commerce space comes with unique challenges. Wallcano faced multiple simultaneous hurdles:
Everything — brand, product, website, audience — had to be built from scratch.
Glass frames were breaking during delivery. DG Concepts switched to acrylic frames to improve customer experience and reduce returns.
Fluctuating costs of raw materials, packaging, and logistics required continuous recalibration to maintain profitability.
Handled complete brand creation — naming, visual identity, product selection, frame curation, and design sourcing with profitability built-in from day one.
Developed the Wallcano e-commerce website for clean product presentation, easy navigation, and frictionless purchase journey suitable for impulse-driven buyers.
Planned, directed, and produced brand creative assets, ensuring products were presented visually to help customers imagine them in their spaces.
Worked through unit economics — product costs, packaging, courier fees, marketing spend, and margins — to maintain sustainable profitability.
Tested packaging and courier partners; transitioned to acrylic frames to solve breakage issues and protect brand reputation.
Launched targeted campaigns to drive traffic and sales, optimising continuously for Cost Per Purchase while keeping the limited early budget efficient.
Total sales in under 3 months
Orders processed
Total ad spend
Average Cost Per Purchase
Wallcano is proof that building a brand in Pakistan’s e-commerce space from nothing is possible — if every layer is handled with intention.
DG Concepts built the product, brand, website, creative, financials, and marketing. Within three months, Wallcano became profitable with an upward trajectory from day one.
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