Case Study
AIMS is one of Karachi’s leading private institutes, offering degree programmes and short courses in Media Sciences, Business Administration, Computer Science, Graphic Design, Digital Marketing, and more — affiliated with the University of Karachi.
As competition in the private education sector intensifies, the ability to generate, capture, and convert prospective student inquiries digitally has become critical.
AIMS partnered with DG Concepts to build a complete digital marketing ecosystem — one that could not only attract prospective students but qualify, track, and follow up with them efficiently at scale.
AIMS needed more than just visibility. They needed a structured digital system capable of generating high volumes of qualified leads, routing those leads into a proper pipeline, and giving the admissions team the tools to act on them quickly.
We developed and restructured the AIMS website to serve as a proper lead generation platform — not just an information brochure.
We built dedicated, conversion-focused landing pages for individual programmes and admission campaigns, optimised for capturing qualified leads.
Implemented a comprehensive tracking setup to map every key user interaction, giving full visibility into engagement and funnel drop-offs.
Integrated a CRM system and automated lead follow-up workflows via Pabbly to ensure no inquiry was lost and every lead was nurtured in real-time.
Paid campaigns were planned and executed across relevant platforms targeting prospective students and parents, continuously optimised for lowest CPL.
We developed ongoing content for social media, promotional visuals, and managed institutional events to engage prospective students and strengthen brand credibility.
Total ad spend managed
Leads generated
Conversion rate — nearly 1 in 6 visitors converted into a lead
Cost Per Lead improved through ongoing optimisation of campaigns and landing pages
AIMS came to DG Concepts needing a system, not just a campaign. We built one — from the website and landing pages through to tracking, CRM integration, and automated follow-up.
The result was over 12,000 prospective student leads generated at a 15.89% conversion rate, with a Cost Per Lead that continued to improve as the system matured. AIMS now has a scalable, data-driven digital engine built to support every new admissions cycle.
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